1. Why do I need decaffeinated tea?
Tea contains caffeine which may affect certain people, especially when consumed in large quantities. Caffeine may increase the risk of heart disease in certain people. It is a diuretic and loss of calcium may lead to osteo arthritis. Too much caffeine could lead to Anxiety, Excitability, Restlessness, Dizziness, Irritability, Concentration problems, Stomach aches, Headaches and Sleeping problems. Caffeine could be addictive as well.

Decaffeinated tea overcomes probems associated with caffeine.

2. Why is Novo Decaf the best decaf in the world?
Decaf is not everybody’s cup of tea. As a ‘health’ tea, it has been condemned to a bland world devoid of the wonderful aroma, flavor and taste of tea.
But not at Novo!

We are passionate about our decaf tea and bring it to you with fresh aroma, rich taste, distinct flavor, full body and of course great health. We know it’s the best decaf tea in the world because we make it ourselves!

3. How do I get more value for less?
At Novo, we have control right from the procurement stage to processing of tea at our own facilities. Naturally, we assure control at every stage.

With Novo you get more value for less.

4. What is Novo’s track record?
Novo has processed and certified decaffeinated teas for international markets already. From procurement to packing, we have established facilities in the heart of the ‘tea’ country – India, and fine-tuned processes that have been accepted by the best in the world.

A 1000 tpa SCFE plant, a fully-equipped R&D laboratory, raw material tie-ups, packaging machinery – Novo has it all.

5. Is the product safe and pure?
In any processed food or beverage, the process is of utmost importance for safety and purity parameters. Novo has chosen the safest process available for tea decaffeination - the Super Critical Fluid Extraction (SCFE) process. Super Critical Carbon Dioxide process has been acclaimed as the process of the future or the ‘natural’ process of decaffeination since no organic chemical solvent is used. CO2 exclusively dissolves caffeine and leaves most of the healthful catechins (the ones that fight cancer, cardiovascular disease etc) in the tea. CO2 adds no flavor of its own and leaves zero residue. Caffeine content is brought down to less than 0.4% by weight. Moisture content to 5%.

Aroma and taste are unaffected.

Novo gives you both. Health with taste

6. How is Novo’s decaf different?
Novo adds taste to decaf tea through a unique process (patent pending) where flavor and aroma are extracted before decaffeination and subsequently re-impregnanted after the process. The process merely takes caffeine out of the tea. Not taste, flavor, aroma, richness, color and body along with.

We patented the process (patent pending).

7. Is Novo committed to decaf tea supply?
Though the world of teas is vast, our entire research, procurement and production are aimed at supplying the best decaf tea to you. Decaf is our only cup of tea. Which means that we know our product from procurement of raw material till it reaches you.
Most suppliers deal with many varieties and blends of Black teas, Green teas, Fruit and Herbal teas, Flavored teas, Tea specialties, Organic teas and Tea extracts and also Decaffeinated teas.

There is bound to be a difference at Novo.

In focus. In quality. In price. In treatment. In commitment.

8. What are the benefits of a single source supplier like Novo?
We have tied up with select tea estates in Assam, North India, Nilgiris in South India, Vietnam and Argentina - home of some of the best black and green teas, for supply of quality tea. The tea is subject to audit and quality control by our team of experts to ensure that the best tea is used to suit the consistency of our blends. We process the same in our fully dedicated SCFE facilities. To you, we become the single source supplier with control over every stage of the production of decaf tea.

Less paperwork, more value, less uncertainty.

9. Is it the best deal then?
Definitely. At Novo, establishment of quality and consistency from raw material to the finished product is a standard we expect every time. In- process controls, organoleptic evaluation of taste smell, color, appearance, cup, contents analysis, bulk density measurement, sieve analysis are regular analysis conducted on the product by us.

And it all seems worthwhile, when we know that the decaf tea drinker is enjoying the good taste of health.